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Communications, Education and Social Media Engagement

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How are other states assisting conservation districts in engaging landowners to utilize conservation practices? Are districts utilizing social media? Who administers social media accounts, are there templates that are provided for what to post ect? Do any states have a curriculum or program that they use to provide education in schools or at engagement events, if so what are they?


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Districts all figure out their own outreach approach in Vermont, but almost all use a combination of a district website, social media, presence at community events, and one-on-one updates. Usually the district manager is the one doing the posts, but in some cases districts might have a communications/admin person who helps. For social media and handouts, the State Association employs a Communication Manager who produces templates that districts can use. She uses Canva to create those templates. There's no specific curriculum for communications topics, just a bunch of options of resources, then she can help people one-on-one if needed. I think that model has worked really well.

 

We support development of statewide educational curriculum in some contexts, but it's more minimal, and usually anything in-schools is developed on a district-by-district basis, though we may be supporting the development of more standardized tools that are an option to use for some particular programs (like Envirothon) in the future.


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The Kansas Association received a grant a few years ago which included funding for communications and for education.  They hired an ad agency to update their website and FB presence.  In addition the agency created a "website" for each district that can be customized within the association website and trained districts how to set up and manage FB accounts.   A District Portal of information was also developed.  Staff from the ad agency attend two - three meetings a year to train new managers and update existing ones on current trends.  They have also created a YouTube presence for the association and share the videos with the districts.   At the state level, as we try new programs and initiatives, we are following the lead of state's sharing at NASCA by creating fliers for the initiatives which are shared with districts who pass them along to the landowners.  The district managers like having something in hand that they can share with the landowners or email a pdf for those who prefer electronic communication.  www.kacd.net.

Most districts create their own education events or use curriculum from Kansas Foundation for Ag in the Classroom.


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Districts in LA generally do their own outreach but the state agency typically writes SWCD-level outreach into any grant or agreement
that will support these activities, sometimes including direct financial support of Locally-Led Conservation programs within the funded
conservation project areas. Other landowner engagement support from the state agency are 1) a seasonally produced video series where SWCD supervisors, staff, cooperators and partners share what goes into getting conservation on the ground, and the benefits to the farm, family, community and environment, 2) a series of articles printed in the LA Dept of Ag & Forestry’s Market Bulletin called “SWCD Spotlight”, each issue highlighting the unique conservation challenges, needs, opportunities and accomplishments among SWCDs. The viewer and readership of both platforms is almost exclusively SWCD Cooperators, prospective cooperators, or supporters.

  • Are districts utilizing social media? Yes
  • Who administers social media accounts? The SWCDs administer their own
  • social media accounts
  • Are there templates that are provided for what to post etc.? Other than Social
  • media Best Practices guidance provided by NACD and NCDEAI know of no
  • social media use templates provided to SWCDs, other than ideas or
  • templates that they may share with each other.
  • Do any states have a curriculum or program that they use to provide education
  • in schools or at engagement events, Yes if so what are they? Project WET, Project WILD, Project Learning Tree, Stewardship Week.

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