Districts all figure out their own outreach approach in Vermont, but almost all use a combination of a district website, social media, presence at community events, and one-on-one updates. Usually the district manager is the one doing the posts, but in some cases districts might have a communications/admin person who helps. For social media and handouts, the State Association employs a Communication Manager who produces templates that districts can use. She uses Canva to create those templates. There's no specific curriculum for communications topics, just a bunch of options of resources, then she can help people one-on-one if needed. I think that model has worked really well.
We support development of statewide educational curriculum in some contexts, but it's more minimal, and usually anything in-schools is developed on a district-by-district basis, though we may be supporting the development of more standardized tools that are an option to use for some particular programs (like Envirothon) in the future.