Vision Statement
NASCA is recognized as a respected and influential leader in conservation with empowered and successful members.
Mission Statement
To empower members and influence conservation.
Logo
Please contact National Association of State Conservation Agencies (NASCA) staff for permission and approval prior to using the NASCA logos in any promotional, digital, or print materials.
Primary NASCA Logo
Please do not edit, change, distort, recolor, or reconfigure the NASCA logo. Download logo here.
No Text NASCA Logo
Use these only when the NASCA brand is clearly visible or has been well established. Download logo here.
Typography
Three fonts are used in our materials: League Gothic, Roboto, and Open Sans Condensed.
League Gothic
League Gothic is a classic condensed sans-serif typeface. It’s bold and modern look is perfect for headlines. Download font here.
Open Sans
Open Sans is a sans-serif font used for its clean, neutral appearance, and legibility. It was optimized for print, web, and mobile interfaces. This font is used for subtitles and accents. Download font here.
Roboto
Roboto is a sans-serif font built to support a natural reading rhythm. It is primarily used for body copy. Download font here.
Colors
NASCA incorporates earth-toned colors to reflect our mission of empowering members and promoting conservation, with Spruce green and white serving as the primary design colors.
Please only use the following colors for copy due to color accessibility and appropriate contrast:
- Spruce on White
- Black on White
- White on Black
Spruce
HEX: #006738
CMYK: (100,0,46,60)
Butterfly Blue
HEX: #29AAE2
CMYK: (82,25,0,11)
Clay Creek
HEX: #938058
CMYK: (0,13,40,42)
Black
HEX: #000000
CMYK: (0,0,0,100)
White
HEX: #FFFFFF
CMYK: (0,0,0,0)