Style Guidelines

NASCA Style Guide

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Please contact National Association of State Conservation Agencies (NASCA) staff for permission and approval prior to using the NASCA logos and colors in any promotional, digital, or print materials.

Vision Statement

NASCA is recognized as a respected and influential leader in conservation with empowered and successful members.

Mission Statement

To empower members and influence conservation.

Logo

Please do not edit, change, distort, recolor, or reconfigure the NASCA logo.

Use these only when the NASCA brand is clearly visible or has been well established elsewhere on the page or in the design (when in doubt, use the above logo).

Typography

Three fonts are used in our materials: League Gothic, Roboto, and Open Sans Condensed.

League Gothic is a classic condensed sans-serif typeface. It’s bold and modern look is perfect for headlines.

The quick brown fox jumps over the lazy dog.

Open Sans is a sans-serif font used for its clean, neutral appearance, and legibility. It was optimized for print, web, and mobile interfaces. This font is used for subtitles and accents.

The quick brown fox jumps over the lazy dog.

Roboto is a sans-serif font built to support a natural reading rhythm. It is primarily used for body copy.

The quick brown fox jumps over the lazy dog.

Colors

Please only use the following colors for copy due to color accessibility and appropriate contrast:

Spruce on White
Black on White
White on Black

NASCA incorporates earth-toned colors to reflect our mission of empowering members and promoting conservation, with Spruce green and white serving as the primary design colors.